![]() ![]() The watches in The Collectibles collection can be purchased online. Among the first watches offered are, for example, a 1933 Reverso, a 1946 Full Calendar, a 1963 Geomatic Chronometer, a 1958 Memovox Parking, a 1961 Master Mariner Deep Sea and a 1969 Shark Deep Sea chronograph with a world time bezel. The watches offered in the frame of the programme will make for a constantly evolving capsule collection, depending on what Jaeger-LeCoultre will be able to source. Mrs Rénier adds that, “ the opportunity to restore and re-sell these remarkable timepieces is a beautiful homage to our contemporary environment, where sustainability and the desire to give things a second life have come to the fore“. This reference book covers 17 of the Grande Maison’s most significant models of the last century, including some Reverso, Geophysic, Futurematic and Memovox watches produced between 19.Īs Catherine Rénier, CEO of Jaeger-LeCoultre, explains, “ t his new program not only offers a unique opportunity to acquire a piece of the history of the Manufacture but also a new reference book on the most important models of our Maison from the 20th century”. The announcement coincides with the presentation of the eponymous The Collectibles coffee-table book. The scale of the programme is restricted to a curated selection of rare and sought-after Jaeger-LeCoultre timepieces. Now, Jaeger-LeCoultre announces The Collectibles, a programme covering watches from a carefully curated selection of vintage models. Among these is the recent initiative of Rolex allowing its retailers to certify and sell models with a two-year Rolex international warranty. The second-hand business has transformed dramatically and professionalised over the past few years, with a proliferation of players, including brands that are launching their own CPO (Certified Pre-Owned) programmes to capture part of this market and positively influence the perception and value of their watches. In its 2022 Swiss Industry Report, Deloitte estimates that the pre-owned market accounts for CHF 20 billion and is likely to reach CHF 35 billion, making up for more than half of the primary market. Rounding out a collection with some pre-owned timepieces is a very special feeling, especially if we are talking about emblematic or rare models… As the trend for vintage watches consolidates, the market for second-hand luxury watches is growing fast. ![]()
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